12 Essential Marketing Questions You Should Ask
By Fraser Hay Planning your marketing is your essential first step. Asking good questions regarding your marketing, can also help to get you thinking about what is required and which methods you will use or deploy to achieve your objectives. Answer all of these 12 questions, and stand back for an excellent increase in sales, enquiries, prospects and referrals. Pour yourself a good strong mug of coffee, sit down with pen, paper and open mind, and tackle each question, one by one. 1. What are your objectives for the next 12 months New Customers? Sales? Downloads? Signups? JV Partners? 2. Who is your target audience/market, or ideal customer? 3. What are the real needs and desires of your target market? 4. What are the frustrations of your target market? 5. What single unique benefit or differentiator do you have or offer? 6. What specific problems are you solving on behalf of prospects and customers? 7. What is your marketing budget? 8. How do you reach your market? (What tactics do you use) 9. What media does your prospects use/read, and which one will you use to reach them? (This could also include which modes of FREE publicity will you use) 10. What specific marketing materials/documents do you need/use as part of your sales process? 11. Who serves the same audience as you and can refer business to you? 12. Who else is on board as part of your marketing team to help share responsibility/workload and ensure the correct marketing tasks get done? Asking good questions, helps to focus the mind, and quite often motivate you to find/generate the answer. Hope it helps. Fraser J. Hay Fraser J. Hay is a multi award winning Scottish Entrepreneur, author and Lead Generation Coach. Fraser and his marketing solutions have been featured in the national press and SKY television with clients experiencing returns on investment of up to 2400%. To try his highly acclaimed 3 Minute marketing Audit for FREE, or for more information on 2500 ways to generate leads, enquiries, prospects, sales and referrals online and offline, then visit http://www.leadgenerationmba.com Article Source: http://EzineArticles.com/?expert=Fraser_Hay http://EzineArticles.com/?12-Essential-Marketing-Questions-You-Should-Ask&id=517261 business partner who want to loan money in fort lauderdale cash fast example of paycheck stub pay day loan lenders in ga
